Own a
Wu Mala Tang franchise
A mala hotpot franchise with a real back-office system — real cost control, real scalability. — start with a brand that truly understands the market, does the real work, and grows with you long term.
DIY from ฿59 · ready sets ฿159 / ฿179 · genuinely cost-controlled
Why Wu Mala Tang
Not just “flavour” — it's a system for running the shop
Guests pick ingredients & control their budget
The DIY model lets guests set their own spend, come back more often, and lets the shop control cost-per-plate precisely.
Consistent taste across every branch
Our own broth and dipping-sauce recipes are standardised so every branch delivers the same taste.
Fast sales in a compact space
A storefront designed to cut unnecessary steps — lean staffing while keeping quality and experience.
A brand grown on real content
We grew by understanding customers and using TikTok + storytelling — not by burning huge ad budgets.
The franchise system
A franchise that lasts needs a back-office system
Not just a recipe — we hand over the whole system so you start without starting from zero.
Standardised broth & sauce recipes
Recipes refined through real trial and error, ready to pass on to partners.
Storefront cost-control system
Ingredient and weighing systems that genuinely control cost-per-plate.
Streamlined storefront SOP
Workflows designed to be fast, lean on staff, and consistent in quality.
Marketing & content
A clear approach to building the brand with real content from the shop floor.
A distinct brand identity
A brand that understands Thailand's mala market and the new generation.
Long-term growth together
Partners don't start from scratch — a hands-on team stands behind you.
ROI calculator
Estimate your profit potential
* Figures are estimates to aid your decision. Real results depend on location, costs and management.
Franchise packages
Pick the package that fits you
Starter Kiosk
For compact spaces / markets
- Starter storefront equipment set
- Broth & sauce recipes
- Storefront training
- Opening content kit
Standard Shop
Standard-size shop with seating
- Everything in Kiosk
- Full cost-control & SOP system
- Storefront & signage design
- Ongoing marketing support
- Back-office branch management
Flagship
High-potential / large location
- Everything in Standard
- Dedicated branch consultant
- Territory rights
- Location-specific marketing plan
* Package prices and terms are confirmed by our team based on your location and details.
Our story
From “a shop that sells well” to “a business that scales”
Wu Mala Tang didn't start with big capital or a professional team. It started with an ordinary shop owner who saw a real gap in Thailand's mala scene — many shops sell only heat, but lack standards, consistent taste, and cost control.
So we built a shop system that lets guests choose their own ingredients, control their budget, and eat often — while the shop still manages costs and turns a real profit. We tuned our own broth, cut unnecessary steps, and built a model that sells fast in a compact space.
We didn't grow by pouring money into advertising. We grew by genuinely understanding customers and the new generation, using TikTok and storytelling as our brand-building tools.
Today, Wu Mala Tang is evolving from “a shop that sells well” into “a business that scales.” We believe a lasting franchise needs a back-office system, cost control, marketing, and a clear brand identity — and we want to grow alongside partners who want a business of their own.
Frequently asked
What most people want to know
How much budget do I need to start a franchise?
I have no restaurant experience — can I do this?
What do I get with DIY at ฿59?
How does the back-office control costs?
Is fried mala available for delivery?
Apply / franchise enquiry
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Fill in a few details and our team will reach out with information and a payback plan.
Ready to own a
Wu Mala Tang franchise?
Start your business with a brand that has a real system. Add us on LINE for franchise details, packages and a payback plan.